Improving new user activation by 3% | Jan 2024
Improving new user activation by 3% | Jan 2024
I am involved in developing various strategies and UX improvements for different activation initiatives at Meesho. One recent success was the implementation of the first-order discount structure. The main challenge we encountered was effectively communicating and assisting new users in realizing the availability of discounts. Solving this challenge led to a 3% increase in new order activations & 0.95% uptake in NMV per install. You will find the key design design we took during this project below,
I am involved in developing various strategies and UX improvements for different activation initiatives at Meesho. One recent success was the implementation of the first-order discount structure. The main challenge we encountered was effectively communicating and assisting new users in realizing the availability of discounts. Solving this challenge led to a 3% increase in new order activations & 0.95% uptake in NMV per install. You will find the key design design we took during this project below,
Splash screen
Splash screen
Almost 20% of new Meesho users will never return after the first two app opens. To capture the intent of the maximum number of users, we implemented a splash screen that provides discount information on the second app open. You might ask, why not on the first app open? Let's connect to discuss that 😊.
Almost 20% of new Meesho users will never return after the first two app opens. To capture the intent of the maximum number of users, we implemented a splash screen that provides discount information on the second app open. You might ask, why not on the first app open? Let's connect to discuss that 😊.
Nudging during discovery and decision making stages
Nudging during discovery and decision making stages
We humans are not great at holding and remembering information, which becomes even more relevant for Meesho, where the average time for the first order is nine days. Splash screens become too intrusive for the user experience with every app open, so we sunset it after showing it once. To aid users in recall, we smartly embedded the discount communication across the user journey within the app. Additionally, we attempted to enhance the communication with a dash of animation on top.
We humans are not great at holding and remembering information, which becomes even more relevant for Meesho, where the average time for the first order is nine days. Splash screens become too intrusive for the user experience with every app open, so we sunset it after showing it once. To aid users in recall, we smartly embedded the discount communication across the user journey within the app. Additionally, we attempted to enhance the communication with a dash of animation on top.
Behind the scenes 🫣
Behind the scenes 🫣
thanks for making till here, might as well say howdy
I value honesty, risk appetite, and mission-driven work. If this sounds like a fit, lets connect below!
thanks for making till here, might as well say howdy
I value honesty, risk appetite, and mission-driven work. If this sounds like a fit, lets connect below!
thanks for making till here, might as well say howdy
I value honesty, risk appetite, and mission-driven work. If this sounds like a fit, lets connect below!
